Monday, November 8, 2010

My DKNY Be Delicious Bottle Design Entry

Bottle Title: "I am INLOVE"



Everything seems to be worth living for when your inlove. The world seems to be a great place to live in.



I don't want my design to overpower the scent of DKNY fragrance ;I want it to compliment and reflects what a woman feels when she's inspired, inlove; when she puts on a Be Delicious scent.





A Brief Story telling about DKNY:


Five years ago, DKNY took the beloved apple – the universal symbol of seduction as well as the icon of New York City - and bottled it with love. DKNY Be Delicious was the first to extract the fruit’s delectable juice for its scent alone and the results were tantalizingly juicy – and irresistible.


Just Like this DKNY Fresh Blossom Bottle which  smells very luscious, lighthearted innocence and gives you the summer sparling feeling all day.



What makes Be Delicious so irresistibly appealing is that it speaks to the idea of living life to the fullest. The apple inspires and embraces a spontaneous spirit. You take a bite, and a world of possibilities unleashes. It invites you to seize the opportunity because in New York, anything can happen. A sexy moment, a chance encounter. The feeling is simply delicious.










Introducing the new face of DKNY fragrance no other than the dutch goddess Ms. Lara Stone.


Supermodel Lara Stone has been cast to star in DKNY Be Delicious’ new advertising campaign, which celebrates living life to the fullest in NYC – a city ripe with opportunities where possibilities are endless. Photographed by Mikael Jansson, who shot the original Be Delicious advertising, these new images are only the second campaign for the internationally-celebrated fragrance.


“Be Delicious and Lara Stone are both seductive and approachable, sweet and sophisticated,” says Donna Karan. “As a young modern icon, Lara Stone embodies the spirit of DKNY and Be Delicious.”

Gap-toothed with a tall, voluptuous frame, she exudes a playful individuality and style that has earned her a global following, commercially and editorially.


And Here are some more fun (and delicious facts!)

1. “If the 4 million DKNY Be Delicious Eau de Parfum Sprays we’ve sold were stacked on top of each other, they would be more than 10 times the height of the Statue of Liberty!!”
2. “If the 4 million DKNY Be Delicious Eau de Parfum Sprays we’ve sold were lined up side by side, it would wrap around the diameter of Central Park 40 times!”
3. “If we lined up the 4 million DKNY Be Delicious Eau de Parfum Sprays we have sold side by side, it would be enough to cross the Brooklyn Bridge nearly 20 times!”
4. “If we emptied out the juice of the 4 million DKNY Be Delicious Eau de Parfum Sprays we have sold, it would be enough to fill the Bethesda Fountain in New York City’s Central Park twice!”
5. “If we filled the volume of the Empire State Building with the 4 million bottles of DKNY Be Delicious, it would fill it 600 times.”
6. “If the 4 million DKNY Be Delicious Eau de Parfum Sprays were set side by side, it would be enough to nearly cover the area of Ellis Island 20 times!”
7. “New Yorkers eat 12 pounds of apples per year, we sell close to 120 times more DKNY Be Delicious Eau de Parfum Sprays per year. That is 600 times more DKNY Be Delicious Eau de Parfum Spays sold in the past five years than apples consumed by New Yorkers!”
8. “With the 4 million DKNY Be Delicious Eau de Parfum Spray sold, that’s enough for about one bottle for every New York City subway rider per week! Talk about freshening up the city.”





If you like my idea for my be delicious bottle design entry , please leave a comment here and also like my page at DKNY Fragrance facebook. Thanks.




To see the quick 360 view of this bottle I made please feel free to play the video below. Enjoy! :D








If you want to see the real deal 3d version of my Be Delicious DKNY bottle design entry check it out at  DKNY Fragrances FB.


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